TELL US ABOUT YOUR PROJECT Your DetailsYour Name* Your Email Address* Current Website URL (if applicable) Business SnapshotWhat’s the name of your company?*What does your company do? What are the products and services you offer?*Who are the decision makers for this project?*What budget have you allocated for this project? Please be realistic and honest with this question so we can advise you what we can and can't do within your budget.*£1,000 - £2,000£2,000 - £4,000£4,000 - £6,000£6,000 plusWhat Yearly budget have you allocated for promoting this project (marketing, SEO etc…)*No budget for Promotion, SEO or PPC£3,000 - £5,000£5,000 - £10,000£10,000 plusHave you thought about how you’ll get visitors to the site? What ideas have you had?What is your website launch deadline? Your Business GoalsWhat are your main reasons for needing a new site?It's helpful to set SMART goals as it keeps all of us focused and moving in the same direction. That is goals that are specific, measurable, achievable, realistic and timed.With this in mind, what are the top 3 business needs of your new website?[eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months]Goal 1*Goal 2*Goal 3*What is the most effective element of your current website in achieving your business goals? Who Are We Doing This For? – Your Target Audience, Your Customers or ClientsWho is your ideal customer or client?*Tell us briefly about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?What do your ideal customers need?What are the top 3 reasons your ideal client will visit your website? [e.g.: research product information, get contact details, ask questions about services, pricing]Reason 01 - Why your ideal client will visit your website*Reason 02 - Why your ideal client will visit your website*Reason 03 - Why your ideal client will visit your website* Your CompetitorsTell us about your competitorsWho else is competing for the attention of your ideal customer and what are they doing that you think is working?Competitor 01 - Please supply us with the URL What do you think works with their website?Competitor 02 - Please supply us with the URL What do you think works with their website?Competitor 03 - Please supply us with the URL What do you think works with their website?Are there any other websites in particular that you like the design of? Why? Functionality Requirements Functionality and Plugins …What Does Success Look Like?If we were to be celebrating a successful website strategy in 12 months time, what would that look like? The number of website visitors? The number of leads or conversions? visitor numbers?Please be as descriptive as you possibly can.Success looks like this...*Additional Comments …
